Mark out by turn now the upper part and the lowest part of the logotype, choosing the Polygonal Lasso Tool and apply the next filter's option on each marked zone: Filter ? Blur ? Motion Blur, changing the adjustments. The next ones are for the upper part:



The next ones are for the lowest part:



Merge down the layers containing the window's part: Layer ? Merge Down (ctrl+e) and select the next option on the new layer: Layer ? Layer Style ? Inner Shadow:



Next we have to create one more new layer and ?bend? one of the logotype's corners. Firstly we need to mark out the whole logotype, clicking on its layer and pressing the ctrl button in the same time and then apply the Pen Tool and the command Make Selection ? Intersect with Selection to move off the markings from those zones we don't need to be processed.



Change the Gradient Tool's adjustments the way it is indicated below:



Paint the marked logotype's zone:



Move off the markings (сtrl+d), and apply on this layer the next selection: Layer ? Layer Style ? Inner Shadow.