Merge down the layers containing the logotype's parts (ctrl+e) and make the corrections on the brightness and on the contrast: Image ? Adjustments ? Brightness/Contrast.

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Select the Text Tool and start writing the next inscription:

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Correct the letters' size, if that is necessary, selecting Edit ? Free Transform (ctrl+t) and apply the next command on this layer: Layer ? Layer Style ? Inner Shadow with the following adjustments:

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Choose
  
now the Line Tool on a new layer and represent several stripes on the written letters already:

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Change the layer's Blending Mode, containing the stripes on Color Dodge:

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Write now the rest of the text, applying the same Text Tool.

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And select the next combination for this layer: Layer ? Layer Style ? Bevel and Emboss.

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