Merge down the layers containing the logotype's parts (ctrl+e) and make the corrections on the brightness and on the contrast: Image ? Adjustments ? Brightness/Contrast.



Select the Text Tool and start writing the next inscription:



Correct the letters' size, if that is necessary, selecting Edit ? Free Transform (ctrl+t) and apply the next command on this layer: Layer ? Layer Style ? Inner Shadow with the following adjustments:



Choose now the Line Tool on a new layer and represent several stripes on the written letters already:



Change the layer's Blending Mode, containing the stripes on Color Dodge:



Write now the rest of the text, applying the same Text Tool.



And select the next combination for this layer: Layer ? Layer Style ? Bevel and Emboss.