Next what I did, I’ve created a new layer and filled it with black to transparency gradient.

I’ve also transformed and warped it.



Next step:

Make a selection about so.



You can transform and warp the selection too, not only layers.



Crete a new layer and fill the selection with white to transparency layer.



I’ve also want to warp the (now) layer a little bit.



Yeap; something like this. And do merge the text layers together.



Now apply some
 
layer styles to the text.







The result looks quite OK.



But I want to fill the background with something because even if this is the logo the background is still very poor.

Just grab one of my smoke brushes and tap once (on the separate layer).  Download Smoker_ Fx.abr.



Vuala: it’s done and looks good.



And of course this is a trademark, and we do respect laws, ya?