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Mini logo stylistic challenge tutorial
http://www.eyesontutorials.com/articles/5279/1/Mini-logo-stylistic-challenge-tutorial/Page1.html
By Jeka !
Published on 04/14/2009
 
Mini logo stylistic challenge tutorial Mini logo stylistic challenge tutorial.
Welcome in mini logo stylistic challenge tutorial. In 2 words we will try to create a logo in 2 or 3 different styles: vector like and web 2.0 with all that reflection and shadows. So our imaginary company or whatever will be called "6.am" and we got to make a logo, just like for the real client.

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Welcome in mini logo stylistic challenge tutorial. In 2 words we will try to create a logo in 2 or 3 different styles: vector like and web 2.0 with all that reflection and shadows. So our imaginary company or whatever will be called "6.am" and we got to make a logo, just like for the real client.

company logo, logotype

So let's begin then. Create a new document. The good advice is: fill the background with gray or something desiderated, because sometimes you will miss the point o the logo or whatever - cause white is too shiny. Actually - I recommend you to do all the text and logo work in Adobe Illustrator or its analog. This is why I'm setting 600 DPI print resolution.

vector logos, brand, logo, logotype

So our first variant will be all about text. So what we got to find is a good Font. I like to use something Bold on this one. Here are my Font settings.

mini logo stylistic challenge tutorial

I think I will drag the dot to the center. This will be a little design step.

mini logo stylistic challenge tutorial

Here are some variations on this logo. You should always think that the client probably don't thinks like you do, so the minimum that you got to care of - is just change some colors on the logo. Moreover it is good for the process too.

mini logo stylistic challenge tutorial

A little bit more adding gradient line on beneath the white - and dropping the shadow.

mini logo stylistic challenge tutorial

Order the layers - this will save you time in the future.

mini logo stylistic challenge tutorial

So our first variation is ready.

Next step the web 2.0 logo. I would like to make a big 6 as a major design element of this logo.

mini logo stylistic challenge tutorial

Let's drop some layer styles. The initial color is blue and not black. So here are my layer styles.

mini logo stylistic challenge tutorial



mini logo stylistic challenge tutorial



mini logo stylistic challenge tutorial



mini logo stylistic challenge tutorial

I've erased the upper part with my line brush a little bit. Moreover I've added a value there - near the hole of 6.

mini logo stylistic challenge tutorial

Here is it in color so you can see it. It is a Round selection with gradient overlay.

mini logo stylistic challenge tutorial

And the candy like 6 is ready. Merge all the layers together (or don't) and create a copy of 6.

mini logo stylistic challenge tutorial

Note: of you will transform this 6 layer you will see that layer styles are moving like you don't want to see them move.

mini logo stylistic challenge tutorial

So convert the layer into a smart object. Rotate 180 degrees and transform it.

mini logo stylistic challenge tutorial

You can also see on the next screenshot my orange - set to overlay - AM letters. I've also selected the circle in the center on 6, created a new layer and filled it with soft edged color.

mini logo stylistic challenge tutorial



mini logo stylistic challenge tutorial

Drop a hardly seen shadow for the 3d like effect.

mini logo stylistic challenge tutorial

Web 2.0 style logo is finished. Next step: minimal logo For the minimal logo we will only need - a rough round brush, some colors (we have several millions in PS)).

mini logo stylistic challenge tutorial



mini logo stylistic challenge tutorial



mini logo stylistic challenge tutorial

Super fast one: So and here we have it:

mini logo stylistic challenge tutorial

1 company: 2 different styles: 3 different variations: millions of colors): 1 satisfied client.

company logo

Master your skill and don't believe if you will hear that making logos or something is very easy and needs no Knowledge, taste and idea.

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