Slightly commercial tutorial

 
Welcome in a slightly commercial tutorial, where I will show you how I do different banners or billboards or whatever. It's an easy topic for me because I've worked in a company that sells PC's and computer equipment: so this defined the theme of the tutorial actually. This was some time ago so this will be a practice for me too.

So let's go.

banners or billboards

I've started with a white to red gradient for one side to another.

Slightly commercial tutorial

There was a feeling at the moment that it will be a good idea to divide the gradation on tone levels and to set each tone as a space for a product and its info.

Slightly commercial tutorial

So I used Cutout filter: in Filters > Artistic > Cutout.

But it wasn't a good idea after all so I decided to leave this cutout effect but correct all this by copying the layer and applying a motion blur filter to it.

Slightly commercial tutorial

Something like this:

Slightly commercial tutorial

Then I really want to add some fractal like effect. I've chosen to warp the whole top blurred layer.

Slightly commercial tutorial



Slightly commercial tutorial

I've also added another color - because simply red is too much like used color.

So, I've added another red but I did change the blending mode and it suddenly game me bluefish tone. I think this color combination really works.

Slightly commercial tutorial

Expose some areas too.

Slightly commercial tutorial

I've flipped the thing horizontally and changed the hue a little bit.

banners or billboards

I'm beginning to work with text now. Defining the color for the fonts:

Slightly commercial tutorial



Slightly commercial tutorial

The
  
price should pop out at a client so we'll make it more noticeable by dropping a reflection.

Do a copy , flip it horizontally and then 180 degrees.

banners or billboards



Slightly commercial tutorial



Slightly commercial tutorial



Slightly commercial tutorial

Apply a mask and use black gradient to hide the image part smoothly.

Then comes the product. I've chosen this web cam because I found high res images of it.

Slightly commercial tutorial

Copy the image.

Paste it in our design.

Slightly commercial tutorial

I've actually added a layer style - inner shadow - normal - red, to paste the object into the environment.

banners or billboards



Slightly commercial tutorial

I'm still pasting the text here. I've found a logo of Microsoft.

Slightly commercial tutorial

Adding some additional elements like these semi transparent line things:

Slightly commercial tutorial

Product info which is usually difficult to find a place for:

Slightly commercial tutorial

Some other elements:

Slightly commercial tutorial



Slightly commercial tutorial

And we are ready with a banner of a product. Time: 1.30 hours.

Slightly commercial tutorial



banners or 

billboards

So thank you for reading this. Actually I'm not really like this kind of work - I think it has less art in it then anywhere. And I really don't know why but when you flip this image horizontally it get's mush better for the eye (inho). See you next time.
   


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