Welcome in a slightly commercial tutorial, where I will show you how I do different banners or billboards or whatever. It's an easy topic for me because I've worked in a company that sells PC's and computer equipment: so this defined the theme of the tutorial actually. This was some time ago so this will be a practice for me too.

So let's go.



I've started with a white to red gradient for one side to another.



There was a feeling at the moment that it will be a good idea to divide the gradation on tone levels and to set each tone as a space for a product and its info.



So I used Cutout filter: in Filters > Artistic > Cutout.

But it wasn't a good idea after all so I decided to leave this cutout effect but correct all this by copying the layer and applying a motion blur filter to it.



Something like this:



Then I really want to add some fractal like effect. I've chosen to warp the whole top blurred layer.







I've also added another color - because simply red is too much like used color.

So, I've added another red but I did change the blending mode and it suddenly game me bluefish tone. I think this color combination really works.



Expose some areas too.



I've flipped the thing horizontally and changed the hue a little bit.



I'm beginning to work with text now. Defining the color for the fonts:







The price should pop out at a client so we'll make it more noticeable by dropping a reflection.

Do a copy , flip it horizontally and then 180 degrees.















Apply a mask and use black gradient to hide the image part smoothly.

Then comes the product. I've chosen this web cam because I found high res images of it.



Copy the image.

Paste it in our design.



I've actually added a layer style - inner shadow - normal - red, to paste the object into the environment.







I'm still pasting the text here. I've found a logo of Microsoft.



Adding some additional elements like these semi transparent line things:



Product info which is usually difficult to find a place for:



Some other elements:







And we are ready with a banner of a product. Time: 1.30 hours.







So thank you for reading this. Actually I'm not really like this kind of work - I think it has less art in it then anywhere. And I really don't know why but when you flip this image horizontally it get's mush better for the eye (inho). See you next time.