Richard D S Hill
Richard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles. E-CRM helps you to grow by getting you more customers that stay with you longer. We provide practical solutions that pay for themselves. We help you to make sure that your marketing works.
Articles by this Author
Online and the Credit Crunch
- By Richard D S Hill
- Published 11/19/2008
- Internet
- Unrated
Recent statistics, published by analysts IMRG, show British shoppers spent ??265 billion online in the first six months of 2008
How To Build A Good Business Website
- By Richard D S Hill
- Published 03/25/2008
- Internet
- Unrated
The UK has the most active online population of any country in Europe with around 21 million logging on every day and 72% using the Internet to make purchases
According to the Office of National Statistics between 2005-2006 consumers spent ??103 billion in online purchases in the UK alone
But a recent survey has shown that for UK SMEs:
o 23% of websites have not been updated launch
o The average age of a website is four years
o Only 8% of respondents had an e-commerce element to their sites
o 25% of companies had no way of tracking their site
o 38% had no budget at all for website updates
o For those with a budget the annual spend was around ??250
So, if you have built a web site and you find that your site hasn't been generating much relevant traffic and no significant sales the temptation may be to start ???the blame game??? but that isn??™t going to help
SEO Or PPC?
- By Richard D S Hill
- Published 02/17/2008
- Internet
- Unrated
Which is better, Search Engine Optimization (SEO) or Pay per Click (PPC)
In our opinion, the best approach is to combine SEO and PPC