San Francisco - Adobe Systems is announcing availability Wednesday of Adobe Flash Media Rights Management Server software, a content protection product to help safeguard video content created for Adobe Flash technology.

Intended for broadcasters and media companies looking to protect video that can be delivered offline and online, Flash Media Rights Management Server integrates with Adobe Media Player and applications running Adobe AIR (Adobe Integrated Runtime) software.

Enterprises also can use the product. "Corporations can protect their video so that it doesn't end up on YouTube," said Laurel Reitman, senior product manager for Flash
Media Server

"This new technology protects videos when they're downloaded and played back on the desktop as opposed to in the browser, and this is the first time that's available," Reitman said.

Content owners can use Flash Media Rights Management Server to encrypt FLV and F4V audio and video files downloaded and played locally and set policies for their access. Usage controls allow service providers to specify parameters for access. Dynamic rights management lets users change usage rights. Protection capabilities in Adobe Media Player help ensure content is not reused or remixed without consent, Adobe said.

The product can communicate with authentication systems like an LDAP directory.

Flash Media Rights Management Server is available for Windows Server 2003 and Red Hat Linux for $40,000 per CPU.