Design a 468×60 banner ad with fading text layers and pulsing button CTA animation for web advertising campaigns.

Step 1: Banner Dimensions

Create exactly 468×60px document. This is the IAB standard banner size.

Step 2: Background Design

Gradient background from brand dark to brand light. Keep file size in mind — avoid heavy photos.

Step 3: Text Layers

Headline text left-aligned. Logo right side. CTA button center-right at 100×30px.

Step 4: Frame 1 — Intro

Frame 1: headline at 0% opacity, logo visible, button dim.

Step 5: Frame 2 — Headline Fade

Frame 2: headline 100% opacity. Add 3 intermediate fade frames.

Step 6: Frame 3 — Button Pulse

Frames 4–6: button scales 100% to 110% to 100% with glow increase.

Step 7: Export Under 150KB

Save for Web GIF. Optimize to under 150KB — ad network requirement. Loop 3 times.

That's it! You've completed this tutorial. Experiment with the techniques and share your results with the Designstacks community.